Brand Strategist

Hi, I'm MD Sajid Kamal

Transforming brands through

0 Years Experience
0 Campaigns Led
0 % Sales Growth
Scroll Down

Crafting Brand Stories
That Resonate

MD Sajid Kamal

FMCG brand strategist with over 6 years of experience in new product development, digital marketing, and integrated campaign management. I've launched multi-channel marketing initiatives and developed brand architectures that drive real business growth.

My data-driven approach leverages consumer insights to create impactful, culturally relevant campaigns. From launching honey portfolios to designing RTM strategies, I transform brands from the ground up.

📍
Location Dhaka, Bangladesh
🎓
Education BBA - North South University
Download CV

Professional Experience

Brand Manager

Ghorerbazar
May 2025 - Present
  • Developed new product categories: Honey Portfolio, Mustard Oil, Gawa Ghee, Functional Foods
  • Brought sales growth to 140% through strategic campaigns
  • Designed RTM for retail market penetration - first time in company history
  • Developed brand-wise P&L and margin monitoring dashboard
GTM Strategy P&L Management RTM Design

Brand Strategist & Lead, Digital Marketing

Akij Bakers Ltd.
Mar 2024 - Apr 2025
  • Developed two new product categories: Chanachur and Chocolate
  • Executed 100+ integrated digital campaigns across multiple channels
  • Led rebranding initiative for English Medium School
  • Coordinated corporate branding for Akij Insaf Group
Digital Marketing Brand Architecture Campaign Management

Assistant Brand Manager

Remark HB Limited
Jul 2023 - Feb 2024
  • Launched GTM strategy for Herlan Cosmetics Portfolio
  • Increased online sales by 60% through digital campaigns
  • Secured global media coverage for Herlan portfolio
Cosmetics E-commerce Global PR

Brand Executive

Meghna Group of Industries (MGI)
Jul 2022 - Jun 2023
  • Designed Trade Programs achieving 172% sales growth for Noodles
  • Achieved 158% sales growth for Snacks & Confectionery
  • Developed MGI flagship store program with 50+ dedicated stores
Trade Marketing Sales Growth Channel Development

Brand Executive

Akij Bakers Ltd.
Jul 2020 - Jun 2022
  • Built 3 brands from scratch (Yum, Funtastic & Fast) - 2nd highest market share
  • Launched 22 Cake SKUs, 7 Bread SKUs & 6 Bun SKUs
  • Led development of official corporate website
Brand Building Product Launch Digital Platforms

Skills & Capabilities

🎯

Marketing & Strategy

Brand Development
Digital Marketing
Campaign Management
Go-to-Market Strategy
📊

Analytics & Research

Market Research
Data Analysis
Business Intelligence
Consumer Insights
💻

Technical Skills

MS Excel
Figma
Python & SQL
Google Analytics

Certifications

Google Analytics 4
Google Ads
Meta Business Suite
Digital Ad Expert

Let's Connect

Have a project in mind or want to discuss brand strategy? I'd love to hear from you.

📱

Phone

+880 1732-101111
📍

Location

Banasree, Rampura, Dhaka